Founder Ray Holdridge
Founder & director: Ray Holdridge
Ray Holdridge first found his voice in radio and voice-over, which sparked his journey into storytelling as a writer and director. Over time, that passion evolved into a production career that blends cinematic craft with real-world purpose.
Drawing from his love of anime, sci-fi/fantasy, and mythology — and shaped by a blue-collar background and a complex family history — Ray brings a unique perspective to every project. His work is grounded in authentic human emotion, often told through bold, creative visuals that surprise and connect.
Today, Ray focuses on helping professionals, entrepreneurs, and organizations tell their stories with clarity and confidence. Through Smoking Polar Bear Productions, he produces commercials, event coverage, and social media content that’s as intentional as it is impactful — always aiming to help people show up as their best selves on camera.
Theatrical Director’s Reel
Our Ethos
Smoking Polar Bear Productions was born from a promise — a vow made to a soulmate who left this world far too soon. That promise? To never stop telling stories in every medium possible until the dream is realized… until we make it big.
This company exists not just to produce content, but to honor that commitment with purpose and passion. Every project, whether it’s a commercial, a short film, or a story told for someone else, carries that same drive:
To create boldly,
To connect deeply,
And to keep going, no matter what.
At SPB, we believe that storytelling is how we leave a mark — and we’re here to help others do the same.